Privacy & Data Protection
Welcome to the privacy policy for Draft Kings. This page explains how we collect, use and protect personal information when you create an account, place bets or use our online casino and sportsbook services in the United Kingdom. We take your privacy seriously and describe below the types of data we hold, how we use it and the choices available to you.
Types of data we collect
We collect data that helps us provide and improve our service. This includes personal data, technical data and transactional data gathered when you register, play or otherwise interact with our site and apps.
Personal data
Personal data covers information you give us directly, such as your name, date of birth, contact details, proof of identity and payment details. We also store account credentials and any documents submitted for verification purposes.
Technical data
Technical data includes device identifiers, IP addresses, browser type, operating system, app version and usage logs. This data helps us maintain security, diagnose issues and optimise performance on desktop and mobile.
Transactional data
Transactional data records the bets you place, games played, deposits, withdrawals and other financial activity linked to your account. We keep this information to support account management, payments and compliance with legal obligations.
How we use your information
We use personal and technical data to run your account, process payments, verify identity, detect and prevent fraud, and provide customer support. Transactional data is used to manage bets and payments, resolve disputes and produce account statements. We may also use anonymised data for analytics to improve services.
Data protection practices
We use standard security measures, including encryption and access controls, to protect your data from unauthorised access. Access to personal information is limited to staff and third-party providers who need it to perform services on our behalf. We keep records only for as long as necessary and in line with legal and regulatory requirements.
Cookies and tracking technologies
We use cookies and similar technologies to remember preferences, support sign-in, deliver relevant content and measure site performance. You can manage cookie settings through your browser or device, and our cookie notice explains available options.
User rights
You have rights to access your personal data, correct inaccuracies, restrict processing, object to certain uses and request portability where applicable. If you wish to exercise any of these rights we will respond in line with applicable law.
Access, correction and deletion
To request access, correction or deletion of your data, contact us. We will verify your identity before responding. In some cases we may retain limited information for record-keeping, fraud prevention or to meet legal obligations.
Information sharing and third parties
We may share data with payment processors, identity-verification providers, analytics partners and other service providers who act on our behalf. We also share information with law enforcement or regulators where required. DraftKings works with selected third parties under agreements that require appropriate data protection.
Privacy policy updates
We may update this policy from time to time. Material changes will be published on our site and, where appropriate, notified to account holders. For questions or requests, please contact [email protected].