Affiliate Partnership

We invite publishers, streamers, affiliates and marketing partners to join the Draft Kings affiliate programme. We work with content creators and traffic partners to drive responsible player acquisition across sports betting and casino channels. Our approach is partnership-led: we provide transparent reporting, localised marketing assets and ongoing account support so partners can focus on growth.

Programme purpose

Our affiliate programme is designed to build mutually valuable referrals through compliant, sustainable marketing. We aim to support partners who promote sports betting, live betting and casino content in regulated markets. Partners get access to campaign materials and a single point of contact to help plan campaigns that meet local rules and platform guidelines.

Partnership benefits

We offer a commercial model that rewards long-term contribution, flexible promotional tools and creative assets tailored for UK audiences. Benefits include regular performance reviews, bespoke promotional opportunities for high-performing partners, and access to seasonal marketing packages. We focus on clear terms and steady support rather than one-off offers.

Commission structure

Our commission mix is flexible and available in common formats such as revenue share, CPA and hybrid models. Specific rates are agreed during onboarding and reflect traffic quality, compliance and retention. We do not guarantee earnings; all commissions are subject to the programme terms and anti-fraud checks. Final payment schedules and qualification criteria are provided in the partner agreement.

Tracking and reporting transparency

We provide partners with real-time reporting dashboards and detailed monthly statements. Tracking covers clicks, registrations, deposits and value-per-player metrics so partners can optimise campaigns. All reports are accessible via a partner portal and we supply clear transaction histories to support reconciliations.

Marketing tools and support

Partners receive a suite of ready-made creative assets, localised landing templates and campaign copy designed for UK audiences. We supply banners, HTML5 creatives, deep links for events and recommended landing flows. Technical support is available for integration, tracking setup and creative localisation. For campaign approvals and content guidance contact [email protected].

Long-term cooperation

We value steady partnerships built on trust and compliance. Account managers run quarterly reviews to align on goals, test new approaches and explore exclusive opportunities where appropriate. DraftKings works with partners to adapt strategies as markets change, with a focus on retention and player safety rather than short-term volume.